Chivas Regal, the world’s first luxury
Scotch whisky, teamed up with Academy Award® winning short filmmaker,
Joachim Back, to create two beautifully shot and engaging short films, as part
of its latest consumer campaign designed to connect with discerning modern
gentlemen.
The films depict a group of sophisticated
male friends in their early 30s enjoying quality time together over a glass of
Chivas Regal in a bar setting, while reminiscing over legendary moments from
their shared past that truly affirmed their friendship. Their memories are
brought to life for viewers with stunning backdrop visuals and entertaining,
comical scenes.
Here's to Big Bear'
'Here's to Twinkle'
In line with Chivas Regal’s ongoing Live
with Chivalry campaign, which launched in 2008, the films feature men who
embody the masculine values that the brand embraces such as loyalty,
brotherhood, honour and a sense of passion and luxury.
The films were created by Euro RSCG London
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