Better online campaign of 2012 is Absolut Greyhound
Absolut Vodka 2012 online release of various famous cocktails together with world class artists received millions of online hits. If online researchers were to look again they will note that Absolut Greyhound received 24,5 million hits (24,506,530 & counting) to date beating many of the top 7.
Alternative YouTube video (in Hi Definition) that received a further 2 million plus hits link here
Absolut Grapefruit with Swedish House Mafia and Absolut Punch with Little Dragon were massively succesful campaigns. Link to Absolut Punch Video.