Tuesday, 15 April 2014

The Age Matters - Royal Salute

The Age Matters - Royal Salute is a must see video about why age matters. Please click the link which will take you to the YouTube channel.

I am fascinated by the honesty of whiskies produced at Chivas Brothers. Almost every expression of the great Whiskies produced by Chivas Brother carries age statements on their labels. We know that whisky develops in character and especially smoothness when it spends more and more years aging in casks. The longer the whisky is aged in the extremes of the Scottish climate the more the aggressive alcohols escape & as the whisky rids itself of these harder alcohols over the many years, the whisky becomes increasingly smooth.

If you want a guarantee of a great Scotch whisky, look out for the age of the whisky stated on the label. This age statement will be the youngest drop of whisky in the bottle. It's no wonder Royal Salute is the best blended Scotch whisky range available in the world today.

Monday, 7 April 2014

Ballantine's launches new online film‘Ben Mead's Art of Drumming’

Ballantine’s unveils the latest in a series of global films, harnessing innovative new filming techniques to create stunning visualisations of the shapes and sight of sound

Click on picture to view YouTube video

Ballantine’s, the world’s No 2 Scotch whisky, today launches a new online film featuring London based drummer and musician Ben Mead, as he embarks on an eye-catching and innovative experiment to capture the shapes, patterns and skills that define his art form. The unique film utilises innovative techniques to literally capture ‘The Art of Drumming’ through the use of LED ‘light trails’ on Ben’s drumsticks – capturing on film, live and without the use of after effects, the intensity, passion and artistry which drives the self-fulfillment of musicians and artists like him. 

‘Ben Mead’s Art of Drumming’ is the latest installment in what will become an extended series from around the world, featuring artists, creators and innovators from all walks of life who define Ballantine's mantra of ‘Stay True’ - which applauds conviction, self-belief and authenticity. The films showcase these protagonists as they undertake a host of creative experiments that define their ‘Stay True’ stories, bringing them to life in a way that is both unique and engaging. These films will all be available to view through a dedicated platform, www.staytruestories.com.

Peter Moore, Global Brand Director for Ballantine’s commented: “We’re so pleased to be continuing our working relationship with Ben and to help realise this experiment to visualise the art of drumming. Ben is the perfect embodiment of ‘Stay True’ and being able to see rhythm as he sees it is a unique and innovative spectacle.”
Through Staytruestories.com, we can deliver a wealth of global content that continues to bring Stay True to life for Ballantine’s on a long-term basis.”

About Ballantine’s:
Ballantine’s is the No 1 Scotch whisky in Europe and the world’s No 2 Scotch whisky by volume, and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.

Tuesday, 1 April 2014

The Balvenie launches 17 year old DoubleWood

Press Release

The Balvenie’s family of single malt Scotch whiskies has grown with the arrival of The Balvenie DoubleWood, Aged 17 Years – a significant new addition to the range from Scotland’s longest-serving Malt Master, David Stewart, which will be available in South Africa for the first time from June 2014.
The DoubleWood 17 Year Old is an elder sibling to DoubleWood 12 Year Old, The Balvenie’s most popular expression. The new aged version shares the same DNA and the honeyed, spicy characteristics as the 12 Year Old, but it is distinctly different, with deeper vanilla notes, hints of green apple, creamy toffee and a striking richness and complexity.
“The “cask finishing” technique is at the heart of The Balvenie DoubleWood – it sees the whisky matured first in American oak barrels, which impart soft sweet vanilla notes, before being transferred to European oak sherry casks. The second cask ageing adds a depth and fullness of flavour. We are very excited to be introducing the rich, spicy flavours of the 17 Year Old Doublewood to the South African consumers,” adds Marketing Manager Lauren Kuhlmey.
The Balvenie 17 Year Old DoubleWood has an MRP of R1 399 and will be available in all leading liquor stores nationwide.
Tasting notes:The Balvenie DoubleWood 17 Year Old is an expertly proportioned single malt with distinctive rich vanilla oak, with honey and layers of sweet spices. On the nose, it is elegant and complex with oak, vanilla, honeyed sweetness and a hint of green apple. To taste, it is sweet with dried fruits, sherbet spice, toasted almonds and cinnamon, layered with a richness of creamy toffee notes and traces of oak and deep vanilla

The Balvenie Caribbean Cask aged 14 years launches in SA

Produced by William Grants & Sons Ltd
Press Release 
Single malt Scotch enthusiasts can now enjoy a sweet taste of sunnier climes with the news that The Balvenie Caribbean Cask, Aged 14 Years, is launching in South Africa from June 2014.
The Balvenie Caribbean Cask was created by The Balvenie Malt Master, David Stewart, who celebrated an incredible 50th anniversary at the distillery in 2012.  This single malt has had a 14-year maturation period in traditional oak whisky casks, before being transferred to casks that previously held Caribbean rum to finish aging.
“This expression is a beautifully rounded whisky that combines traditional Balvenie vanilla notes with rich toffee, a hint of fruit and a warm, lingering finish. We are very excited for The Balvenie Caribbean Cask to be launching in South Africa for the very first time!” adds Marketing Manager Lauren Kuhlmey.
The outstanding quality of The Balvenie is a result of the craftsmanship retained by The Balvenie Distillery. Nowhere else is there a distillery that still grows its own barley, malts in its own traditional floor malting, employs a team of coopers to tend its casks, a coppersmith to maintain its stills and has in its service the most experienced Malt Master in Scotland.
The Balvenie Caribbean Cask, Aged 14 Years, has an ABV of 43% and will be available in all leading liquor stores nationwide at an MRP of R799. 
Tasting Notes 
Nose: Rich, sweet and creamy toffee on the nose combines with fresh fruit notes
Taste: Rounded with vanilla and sweet oak notes, with a fruity character that develops with time time
Finish: Soft and lingering

Monday, 3 March 2014

The Original Whiskey of the World

The re-introduction of the original pure pot still Irish whiskey style takes us on a true journey of discovery into the original whiskey's of the world. A time when only spirit from copper pot stills were allowed to be aged into a whiskey. A time before blended whiskey's. A time before quantity jeopardised quality. A time when authentic meant the real deal!

These extremely smooth Irish Pure Pot Still whiskey's are rich in character and abundant in charm. Pour yourself a shot of any original Pure Pot Still Irish whiskey, add a splash of water, 2 ice cubes and savour your next best drink!

The complete range of these Pure Pot Still whiskey's may be viewed on the Single Pot Still website: http://www.singlepotstill.com/