- To conduct the most professional, the most comprehensive, the most informative and the most entertaining whisky tasting in South Africa.
- To share knowledge on whisky (or whiskey) with all stakeholders.
- To educate and train bar staff on the true whisky serving etiquette and understading whiskies.
What can you expect from 'The Whisky Notebook' blog?
- A new 'post' every quarter.
- One new featured whisk(e)y every quarter.
- A bi-annual newsletter 'Sip and Savor'.
- Whisky and other industry tweets.
- Ongoing whisk(e)y and industry blog reviews.
- Networking with Friends of 'The Whisky Notebook'
- News and updates on tastings and events.