Tuesday, 1 April 2014

The Balvenie launches 17 year old DoubleWood

Press Release

The Balvenie’s family of single malt Scotch whiskies has grown with the arrival of The Balvenie DoubleWood, Aged 17 Years – a significant new addition to the range from Scotland’s longest-serving Malt Master, David Stewart, which will be available in South Africa for the first time from June 2014.
The DoubleWood 17 Year Old is an elder sibling to DoubleWood 12 Year Old, The Balvenie’s most popular expression. The new aged version shares the same DNA and the honeyed, spicy characteristics as the 12 Year Old, but it is distinctly different, with deeper vanilla notes, hints of green apple, creamy toffee and a striking richness and complexity.
“The “cask finishing” technique is at the heart of The Balvenie DoubleWood – it sees the whisky matured first in American oak barrels, which impart soft sweet vanilla notes, before being transferred to European oak sherry casks. The second cask ageing adds a depth and fullness of flavour. We are very excited to be introducing the rich, spicy flavours of the 17 Year Old Doublewood to the South African consumers,” adds Marketing Manager Lauren Kuhlmey.
The Balvenie 17 Year Old DoubleWood has an MRP of R1 399 and will be available in all leading liquor stores nationwide.
Tasting notes:The Balvenie DoubleWood 17 Year Old is an expertly proportioned single malt with distinctive rich vanilla oak, with honey and layers of sweet spices. On the nose, it is elegant and complex with oak, vanilla, honeyed sweetness and a hint of green apple. To taste, it is sweet with dried fruits, sherbet spice, toasted almonds and cinnamon, layered with a richness of creamy toffee notes and traces of oak and deep vanilla

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