Monday, 9 March 2009

Havana Club Rum - the world's fastest growing spirit

Distributed by Pernod since 1994, Havana Club is the leading Cuban rum sold in France and is the fastest growing spirit in the world today. Created in 1878, the brand is named after the famous Havana bar, the Havana Club. Authentic and festive, this "ron" with intense character is made from the best Cuban sugar canes, using the traditional methods of master rum makers. An international benchmark for Cuban rum.
Havana Club Añejo Blanco
A "ron" full of lightLight colours, delicate flavours … Havana Club Añejo Blanco is the lightest of the "añejos". The result of a long process of sugar cane transformation, this rum aged in white oak barrels reveals attractive, slightly sandy tones and rich, smooth flavours. Authentic, it is the perfect ingredient for traditional Cuban cocktails

Havana Club 3 Year old
Delicate fruity notes Rum with a subtle, supple flavour, Havana Club 3 years offers wooded notes, combining the flavours of toffee, vanilla, chocolate and spices. Aged for 3 years in oak barrels, until it achieves its delicate straw-coloured shades, this fruity "ron" can be enjoyed neat, with or without ice, or in cocktails.

Havana Club Especial
Exceptional fullness A distinctive association, Havana Club Especial brings together several rums cask-aged for up to 5 years, combining the lightness of young crus with the intensity of more mature "rons". This rum with its dark colours and fine roundness offers a floral fragrance of sugar cane and spicy notes of honey, vanilla and cinnamon

Havana Club 7 Year old
Complexity full of flavour With a beautiful mahogany colour, Havana Club 7 Year Old presents powerful and complex aromas. Obtained from rums aged for at least 7 years in oak barrels, this "ron" of remarkable quality has a very rounded bouquet and persistent taste, with flavours of cocoa, coffee, tobacco and spices.

Havana Club 15 Year old
An intense, gourmet rum Complex aromas, gourmet flavours of cream, almond, vanilla and toffee. Havana Club 15 Year Old is an incomparable blend of rums resulting from a long process of ageing in white oak barrels, for at least 15 years. A rum of great character, intense, supple and fragrant

Havana Club Maximo
A rare association Made specially by Don Navarro, the most experienced master rum blender in Cuba, Havana Club Maximo is a unique amber-coloured "ron", considered to be "the supreme expression of Cuban rum". This alliance of extra-old rums of great finesse is presented in a precious crystal carafe with elegant lines, blown using traditional techniques and numbered by a master glassmaker.

An ancestral rum

Cuba has become known as the "Isle of Rum". A sugar cane with a global reputation (introduced in 1493 by Christopher Columbus), the favourable Caribbean climate, a fertile soil and the unique skills of Cuban "Maestros Roneros" (Rum Blenders) have all contributed to establishing this image. The inhabitants of Cuba, as well as sailors and adventurers, used this exceptional sugar cane to make fermented nectars and the "tafia" that would later become Cuban rum.
In the early 19th century the quality of the rum began to improve considerably with the introduction of copper stills and the first attempts at ageing, thanks to the efforts of Pedro Diago, now considered the father of Cuban rum. It was his idea to store the eaux de vie (aguardientes) in pots buried in the ground.

In the second half of the 19th century, a lighter, more refined rum was produced: "Ron Superior". This was developed on the instructions of the Spanish Crown, which was seeking a more delicate rum capable of satisfying "the court and the elite of the Realm". "Ron Superior" was the forerunner of today's Cuban rum. A light, smooth, delicate rum, crisp and exceptional straight or in cocktails. It proved so popular that by 1860, there were over 1,000 distilleries in Cuba.

Today Havana Club, the leading Cuban rum in Cuba and worldwide, embodies the heritage of Cuban rum production. Based on the unique skills of its Maestros Roneros, Havana Club has maintained the art of "Añejamiento" at the heart of distilling, ageing and blending of premium

But the name Havana Club, which is an integral part of Cuban culture, also captures the unique atmosphere of Havana, the capital of Cuba. The finest proof: the life-loving Cuban people are the true ambassadors for Havana Club. They have made it a national icon.

The know-how of master rum-makers

The sugar harvest: this takes place during the month of December, in the dry season. The "Macheteros" proceed with cane extraction. Crushed, it produces rich, creamy black molasses (called "mieles" – literally honey - in Cuba).
Molasses purification: cleaned of all undesirable elements, the molasses are submerged in the purest spring water. Yeast is then added to this mixture, called the "baticion": the molasses ferment for around thirty hours.

Distillation: the volatile alcohol is released from the molasses through copper distilling columns. The precious "aguardientes" or pure spirits and eaux de vie are collected at the end of this operation.

Ageing: The "aguardientes" are then aged in unique ageing cellars, their walls lined with casks, filled with the aromas of wood, sweet almond and blond tobacco. To ensure that the mixture is imbued with the most intense aromas, no detail is left to chance. The casks are chosen with care, depending on the wood used to make them, their age and the spirits they previously held. The degree of aeration and humidity is strictly controlled. After a year and half of ageing in white oak casks, the alcohol content of the eaux de vie is reduced to 54°. They are then purified by settling over active charcoal, which removes any remaining impurities: a typical Cuban method.
Blending: the work of master blender Don Navarro, the different elixirs are blended in big oak vats. A pure sugar cane distillate is then added to the mixture before filtering it again. The most refined aguardientes, "Añejos" or matured rums, will develop over the months.
The colourful Cuban rum Havana Club Especial is perfect for Cuba Libre (see Cocktails). Havana Club 3 Year Old is perfect for cocktails such as the Mojito, Daïquiri or Collins. Havana Club 7 Year Old, 15 Year Old and Maximo are ideal for drinking as a digestif.In order to discover all the aromas of rum, we recommend drinking Havana Club in special glasses. Effectively the shape of the glass is a key factor in the quality of olfactory perception. For optimal tasting, rum should be served in tulip glasses, with a slightly enclosed upper rim. These are preferable to wide-based or over-large glasses, for example.
The recommendation of master rum blender Don José Navarro, Havana Club's premier "Maestro Ronero": The fruit of ageing and careful blending, Havana Club 7 Year Old and Havana Club 15 Year Old marry perfectly with the aromas of a Cuban cigar. Two island specialities of excellent quality, whose subtle aromas lend themselves perfectly to the most sophisticated tasting experience.
Cuba libre :- 3 measures of Havana Club Especial- 7 measures of cola- 1 slice of lemon- 2 or 3 ice cubes
Mojito- 1 measure of Havana Club 3 Year Old - ½ spoon sugar- Juice of half a lime- Crushed fresh mint- 2 or 3 ice cubes- Dilute with sparkling water
Daiquiri- Shaker- 1 measure of Havana Club 3 Year Old - ½ spoon sugar- Juice of ½ a lemon
Collins- 1 measure of Havana Club 3 Year Old- ½ spoon sugar- Juice of half a lime- 2 or 3 ice cubes- Dilute with sparkling water se

Excerps and pictures from website

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