What's in a name?
The Glenlivet Single Malt whisky states that it is "the single malt whisky that started it all". There is one obvious fact why this claim is made. The Glenlivet is the first licensed distillery in Scotland. That is part of the answer. The Glenlivet is the first whisky to coin and use the term Single Malt whisky on it's label and the first to establish Speyside as a region.
Today The Glenlivet is universally recognized as the benchmark single malt against which all other malts are measured. Not only is The Glenlivet made in the Speyside region which is the 'champagne' producing region for whisky in Scotland, but the distillery is in the heart of Speyside.
Today The Glenlivet is America's leading Single Malt.