Thursday, 21 August 2008

Chivas Brothers & The Magnificent Seven

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is celebrating after winning gold medals from the International Spirits Challenge (ISC2008) for seven of its brands.
Chivas Brothers’ malt whisky portfolio triumphed with The Glenlivet 25 Year Old and The Glenlivet 18 Year Old each receiving a gold medal. For the 18 Year Old expression, the win marks its fifth gold medal since 2003. The announcement adds to an already incredible year for The Glenlivet, with the distillery recently being awarded Five Star status from Visit Scotland for the fifth time in a row.
Aberlour 12 Year Old continued an incredible run of award wins with its fifth gold medal since 2004, while Strathisla 12 Year Old and Scapa 14 Year Old both struck gold.
Ballantine’s, the No 1 selling super premium Scotch whisky in Asia, was awarded a gold medal for Ballantine’s 30 Year Old and Beefeater London Dry Gin 47% added to an already successful year by winning Gold in the Premium Gin category.
Chivas Brothers achieved 26 awards in total - at the International Spirits Challenge. It is a true acknowledgment of our highly skilled Master Blenders and Master Distillers and highlights the rich heritage, experience and talent that have contributed to our success.”
Gold medals won: The Glenlivet 25 Year Old; The Glenlivet 18 Year Old; Aberlour 12 Year Old; Scapa 14 Year Old; Strathisla 12 Year Old; Ballantine’s 30 Year Old; Beefeater London Dry Gin 47%
Note to all:
Chivas Brothers is the Scotch whisky and Premium gin business of Pernod Ricard - the world’s No. 2 Wine and Spirits company. No. 2 in Scotch whisky and leader in premium gin, the Chivas Brothers portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.