My Circles in Google +

I often post items I find in the press to my Google + Circles page although much of what you see will be posts from my own Blog but not always.

The posts I add are from other blogs, websites and any other sources that share exclusively with Google + Circles or choose not to share with 'Blogger' and are noteworthy enough that I want to share them.

You are welcome to join my circle by clicking on the link below and either read on or join into my circle - simply click this link: Mark Backhouse's Google + Circles Account.

Tonight I have added a clip from the blog "Mansome - The Guide to Being A Man".

Mansome states: "The video is Episode 108 and it is about Vodka and the Vesper Cocktail. If your experience with vodka is limited to martinis and fruity mixers, you've really been missing out. Our resident bartender shows host Roger Hailes everything you didn't know about vodka, including the Mansome cocktail known as the Vesper".

The Vesper

30 - 45 ml Absolut Vodka

30 - 50 ml Beefeater or Plymouth Gin

15 - 20 ml Lillet

Stir with ice and strain into a Martini glass then garnish with a twist of lemon

About Mansome

MANSOME will bring daily advice for the guy who never compromises in rising above masculine mediocrity. Y! Originals has gathered the greatest men's lifestyle experts to bring you the ultimate guide to grooming, survival, culinary arts, and sports. From executive producers Morgan Spurlock, Will Arnett, and Jason Bateman, MANSOME covers the topics we know men truly crave with a mixture of humour and expertise. Whether grilling a burger, complimenting a date, or finding a dream job, MANSOME is the ultimate men's guide to rising above the pack.

Get to know Absolut Vodka with Kristen Schaefer

Kristen Schaefer attended the Absolut Master class Pro in Sweden in October 2012. There were many of us from many markets across the globe that attended the Absolut Master Class Pro. America is most definitely the leading market for Absolut Vodka.



The video is one a series available on YouTube. Well done Kristen, this is great stuff.

Better online campaign of 2012 is Absolut Greyhound

Absolut Vodka 2012 online release of various famous cocktails together with world class artists received millions of online hits. If online researchers were to look again they will note that Absolut Greyhound received 24,5 million hits (24,506,530 & counting) to date beating many of the top 7.



Alternative YouTube video (in Hi Definition) that received a further 2 million plus hits link here

Absolut Grapefruit with Swedish House Mafia and Absolut Punch with Little Dragon were massively succesful campaigns. Link to Absolut Punch Video.

Absolut Vodka Yes & Un-Aged Tennessee Rye Is Not A Whisky

So why am I covering vodka in a whiskey blog. Age Vodka in a cask for 2 years in America and 3 years in most other markets in the world and you legally have a grain whiskey.

Now ask yourself why Jack Daniels un-aged Rye may is commonly believed to be a whisky. It's because we assume a whisky brand, no matter the colour, makes whisky and therefor this is  whisky = NOT! It's really just a Vodka, that instead of using wheat, grape or potato, used rye cereal as the raw material. This is a contentious issue at present. Many drinks producers are currently bottling new make pot still spirit as well and referring to it as new make whisky.
I support whisky makers doing this but I will love to see them state which still was used to make the new spirit as this will have a marked impact on the final product.

Spot the Absolut bottle in this Vespa? This is one typical of the kind of creativity Absolut Vodka unleashes. Art and Absolut vodka are absolutely synonymous. 

The article on Absolut Vodka as departure from whisky, is forthcoming before the end of January 2013.

The above photograph is the property of Mark Backhouse. If you copy this photograph for any use, please note the origin and property owner.

I always enjoyed Absolut Vodka's advertising and the cult states it has enjoyed in many markets across the globe. Absolut Vodka is the leading premium vodka in the world selling just short of 11.5 million nine litre cases per annum.

Absolut Vodka created the premium Vodka category. Absolut have launched a new unbelievably premium Vodka I will also cover in the write up. Please comment if you want commentary on any specific questions you might have about Absolut Vodka.