The Whisky Notebook: Pernod Ricard will splash cash on global brands after €103m sale

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Pernod Ricard will splash cash on global brands after €103m sale. Pernod Ricard has 14 key brands and will add more focus on these . . .

Mark Backhouse: I have been bestowed the honour of “Keeper of the Quaich” by the Scotch whisky industry. I was the Chairman of the "Keeper of the Quaich" South Africa Chapter 2010 and 2011. I am still a passionate member. I love the story whisk(e)y & other spirits have to tell. I've been fortunate to have participated in numerous Master Classes: in Scotland and Ireland on whisk(e)y ; in France on Cognac, in Mexico on Tequila, in Cuba on Rum, in Sweden on Vodka. I have gained most from people in the drinks industry who willingly share their wealth of expertise and knowledge. See my contact page for details - I will gladly share the little I know.

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