Monday, 7 April 2014

Ballantine's launches new online film‘Ben Mead's Art of Drumming’

Ballantine’s unveils the latest in a series of global films, harnessing innovative new filming techniques to create stunning visualisations of the shapes and sight of sound

Click on picture to view YouTube video

Ballantine’s, the world’s No 2 Scotch whisky, today launches a new online film featuring London based drummer and musician Ben Mead, as he embarks on an eye-catching and innovative experiment to capture the shapes, patterns and skills that define his art form. The unique film utilises innovative techniques to literally capture ‘The Art of Drumming’ through the use of LED ‘light trails’ on Ben’s drumsticks – capturing on film, live and without the use of after effects, the intensity, passion and artistry which drives the self-fulfillment of musicians and artists like him. 

‘Ben Mead’s Art of Drumming’ is the latest installment in what will become an extended series from around the world, featuring artists, creators and innovators from all walks of life who define Ballantine's mantra of ‘Stay True’ - which applauds conviction, self-belief and authenticity. The films showcase these protagonists as they undertake a host of creative experiments that define their ‘Stay True’ stories, bringing them to life in a way that is both unique and engaging. These films will all be available to view through a dedicated platform,

Peter Moore, Global Brand Director for Ballantine’s commented: “We’re so pleased to be continuing our working relationship with Ben and to help realise this experiment to visualise the art of drumming. Ben is the perfect embodiment of ‘Stay True’ and being able to see rhythm as he sees it is a unique and innovative spectacle.”
Through, we can deliver a wealth of global content that continues to bring Stay True to life for Ballantine’s on a long-term basis.”

About Ballantine’s:
Ballantine’s is the No 1 Scotch whisky in Europe and the world’s No 2 Scotch whisky by volume, and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.

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