Friday, 25 April 2014

Ballantine's launches limited edition Golf packs for 2014

Ballantine’s, the world’s No. 2 Scotch whisky, recently announced the 2014 release of its popular Limited Edition Golf Packs, available for its 17 and 21 Year Old blends.

Ballantine’s has a long-standing association with golf, dating back to 1960. The Limited Edition Golf Packs, first launched in 2012, are designed to reinforce the shared values, provenance and heritage between the renowned Scotch whisky and one of Scotland’s most revered sports.

The 2014 packaging features the silhouette of a golfer in full swing with the Ballantine’s iconic ‘B’ in the background, while the gold foil and printing of the logo directly onto the glass epitomises the superior quality of both Ballantine’s 17 Year Old and Ballantine’s 21 Year Old. The green colour of the bottle and box of Ballantine’s 17 Year Old links back to golf courses, while the cream box highlights the premium credentials of Ballantine’s 21 Year Old. 
In 2013, Ballantine’s 17 Year Old was named ‘Scotch Blend of the Year’ for the fifth consecutive time in the 2014 edition of the much revered ‘Jim Murray’s Whisky Bible’. The Scotch whisky was given 97.5 points out of 100, and was described by the whisky expert as “one of the most beautiful, complex and stunningly structured whiskies ever created” and “truly the epitome of a great Scotch.” Both the 17 and 21 Year Old were also awarded gold medals in the 2013 Hong Kong International Wine & Spirit Competition.

The Whiskey Notebook will post availability date in South Africa as soon as this information is released.

Note from Mark Backhouse: In my book, Ballantine's is the leading premium Scotch whisky in the world. Unlike the bigger volume brand that really has two aged expression in the range, namely the 12 and 18, the Ballantine's range beyond Ballantine's Finest are all age stated starting at the 12, then 17, 21, 30, 40 and 41 year old expressions.

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